Ritu: An inspired Viral Campaigning
Ritu is the 6th film directed by acclaimed Malayalam film director Shyamaprasad. The film written by Joshua Newton features fresh faces in major roles. The film's music is by Rahulraj, and the album has 5 songs. I think the appropriate spelling should have been Hrithu, but who gives a damn?
The film has a fresh feeling around it and it might become a landmark film in Malayalam cinema. That, we will have to wait and see. As of now, what makes this film special is its viral marketing campaign. I have seen some films making half-hearted attempt at it, but this kind of a full-fledged viral campaigning is unprecedented in Malayalam film industry.
The film has pages on:
Plus the film has a minimal but interesting website (http://ritumovie.com/), which has fantastic layout and concept. The beautifully crafted trailers and posters of the film have a unique touch to thm; they carry light, dark and daring attittudes at the same time. I have a good feeling about this. If they have put in the same kinda care and dedication into the film itself, we might get a pathbreaking film, after a long time.
Ritu opens on August 7th, 2009.
